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How are women contributing to the growth of the Indian eCommerce market?

women contribution in Indian eCommerce market

Over the years, you all have observed that the business landscape has changed drastically and steadily inclining towards digitalisation. Apart from corporates adopting the digital way of doing business, there is also a rise in the eCommerce industry which is unprecedently providing opportunities to become an entrepreneur.

Sectors such as travel, grocery, fashion, lifestyle, and many others have joined the eCommerce party and revolutionised their specific industries. With this, there is also a rise in lots of women entrepreneurs who have gone beyond consumers and now turning towards becoming businesswomen supporting their ambition.

This growth rate is a clear indication of the entrepreneurial spirit and business acumen of Indian women. From nurturing homes to upscaling eCommerce businesses in India, women achieve every objective with flying colours in everything that comes their way. 

The rise of women-led eCommerce businesses in India is a testament to the country’s evolving economic landscape and the increasing opportunities for women to participate in the workforce. 

Here are some of the key areas where their contribution is making a difference.


Shaping community

Many women-led eCommerce businesses in India focus on solving lifestyle and health problems, such as healthcare, fashion, and beauty. They are using their businesses as a platform to create positive change in society and contribute to sustainable development.

This focus on social impact is not only good for society but also for business, as it helps build brand reputation and consumer loyalty.

In India, women entrepreneurs are playing a crucial role in shaping and transforming the future of their communities. Their businesses are not only contributing to household income but also enhancing the economic welfare of their localities.

By hiring individuals from their communities, they are creating employment opportunities, which, in turn, helps to strengthen the social and economic parameters of their areas.

Wider business sector

Women entrepreneurs are breaking biases in the industry by emerging as entrepreneurs who are reaching new business sectors. Art and décor, food and groceries, arts, and home accessories are some of the categories which are preferred by women while starting their eCommerce business.

Touching these women-centric industries has given birth to new business models which were earlier not available in the market.

Strengthening the future

Women entrepreneurs have been at the forefront of driving the growth of small and medium-sized businesses in the country, and their contributions to the economy have been immense.

Not just metro cities, but even tier 2, and tier 3 women entrepreneurs are also breaking gender stereotypes and defying societal norms. Many eCommerce websites are owned by women from smaller cities who are rising above all due to the power of online mediums

With this, they are promoting entrepreneurship and strengthening future generations by providing resources to finance their children’s education and nutritional needs.

Becoming role model

Women entrepreneurs are also setting an example for other women to follow. They are inspiring other women to pursue their entrepreneurial dreams and showing them that it is possible to succeed in business without sacrificing their personal lives.

By contributing to the family’s finances, they gain more autonomy in decision-making, financial independence, mobility, a stronger voice in the household, and more empowerment about their reproductive health.

Women entrepreneurs who step outside the constraints of their communities become role models for other women, inspiring them to take similar steps towards financial freedom.

What makes the eCommerce industry a preferred option for women?


There is no scope of doubt that due to digitalisation, there have been a lot of changes we have experienced in the corporate world. People around the world have stepped inside the eCommerce way of doing business which comes with lots of perks and benefits.

The eCommerce industry offers many qualities that make it a preferred choice for women to begin their journey as entrepreneurs. It promises flexibility, cost-effectiveness, creativity and innovation, a level playing field, and access to a wealth of information and resources.

These advantages have collectively motivated more and more women to turn to eCommerce to start their businesses and pursue their entrepreneurial dreams.

As the eCommerce landscape continues to evolve, we can expect to see more women entrepreneurs leveraging the power of eCommerce to build successful businesses and make their mark in the business world.

With the right support and opportunities, women entrepreneurs in India will continue to thrive and drive the country’s economic growth. Their success is a testament to their resilience, determination, and hard work.

It is time for us to recognize and celebrate the role of women in business and encourage more women to pursue their entrepreneurial dreams. With eCommfy, we can help you make an ideal eCommerce website that meets all your needs for your growing business.

We are a team of eCommerce experts, designers, and developers who have introduced the finest eCommerce features that make sure all your business priorities get attention.

This International Women’s Day 2023, we are offering a whopping 30%off on our eCommerce website solutions for women who want to step into the eCommerce world.

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