Google Analytics user behavior statisticsIt will help in identifying the page with maximum abandonment rate and devising strategies accordingly. For example, buyers often abandon carts at the personal information page due to excess details being asked. To reduce shopping cart abandonment in such cases, owners can edit down the details to necessary information.
Shopping cart securityThe buyers prefer purchasing from a SaaS based eCommerce platform which guarantees data security. Hence the website should show trust symbols during the checkout process, like Verified by VISA, McAfee SECURE, et cetera.
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