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The benefits of offering free shipping in eCommerce

The benefits of offering free shipping in eCommerce

One of the most common strategies that eCommerce businesses use to attract and retain customers is offering free shipping. In fact, a recent study found that 96% of consumers say that free shipping influences their purchasing decisions.

In this article, we will explore the benefits of offering free shipping in eCommerce and how it can help your business grow.

1. Increase in Sales

Offering free shipping can help increase sales for your eCommerce business. Customers are more likely to complete a purchase if they know that they won’t have to pay additional shipping fees. According to a survey conducted by Econsultancy, 73% of online shoppers say that free shipping is the most important factor in their purchase decision.

Moreover, customers tend to purchase more items when free shipping is offered. This is because they feel like they are getting a better deal and are more likely to add more items to their cart to reach the minimum threshold for free shipping. As a result, offering free shipping can help increase the average order value for your business.

2. Competitive Advantage

Offering free shipping can also give your eCommerce business a competitive advantage. With so many online retailers competing for customers, offering free shipping can help you stand out from the competition. It can also help you attract new customers who are looking for the best deals and promotions.

Moreover, if your competitors are not offering free shipping, you can use this as an opportunity to differentiate your business and build brand loyalty. By offering free shipping, you can show your customers that you value their business and are willing to go above and beyond to meet their needs.

3. Customer Satisfaction and Loyalty

Offering free shipping can also help improve customer satisfaction and loyalty. Customers appreciate when businesses go the extra mile to provide exceptional service, and offering free shipping can help you do just that. When customers feel like they are getting a good deal and are satisfied with their purchase, they are more likely to return to your website and make future purchases.

Moreover, offering free shipping can help you build a loyal customer base. By providing consistent value and exceptional service, you can turn one-time customers into repeat customers. This can help you build a sustainable business and increase revenue over time.

4. Cost Savings

While offering free shipping may seem like a costly endeavour, it can actually save your business money in the long run. By offering free shipping, you can reduce cart abandonment rates and increase sales. This can help you generate more revenue and offset the costs of offering free shipping.

Moreover, offering free shipping can help you reduce the cost of returns. When customers are satisfied with their purchase, they are less likely to return items. This can help you reduce the cost of processing returns and restocking inventory.


Offering free shipping can provide numerous benefits for your eCommerce business. From increasing sales and building customer loyalty to providing a competitive advantage and reducing costs, free shipping can help your business grow and thrive. So if you haven’t already, consider offering free shipping as a strategy to take your eCommerce business to the next level.

A well-designed eCommerce website can be the key to success for any online business. At our Jaipur-based company, we specialize in creating custom websites that are designed to attract customers and generate leads. We’ll work closely with you to understand your needs and create a website that’s tailored to your business. Get in touch with us today to get started!

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