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Impact Of Customer Reviews & Ratings on eCommerce Sales

Customer Reviews & Ratings on eCommerce Sales

Customer reviews and ratings have a significant impact on eCommerce sales. In today’s digital age, consumers heavily rely on online reviews and ratings to make purchasing decisions, and this trend has only continued to grow in recent years.

In this article, I will discuss the impact of customer reviews and ratings on eCommerce sales.

1. Builds Trust

One of the primary benefits of customer reviews and ratings is that they build trust. When a potential customer visits your eCommerce store, they may be hesitant to purchase a product from an unfamiliar brand.

However, when they see that other customers have had positive experiences with your products and services, it creates a sense of trust and credibility. This is especially important for first-time buyers who may be skeptical of your products or services.

2. Increases Sales

Another benefit of customer reviews and ratings is that they can significantly increase sales. According to a survey conducted by BrightLocal, 91% of consumers read online reviews before making a purchase, and 84% trust online reviews as much as personal recommendations.

This means that positive reviews and ratings can sway a potential customer’s decision to make a purchase, leading to increased sales and revenue for your eCommerce store.

3. Provides Valuable Feedback

Customer reviews and ratings also provide valuable feedback for eCommerce businesses. By reading customer reviews, you can gain insight into what your customers like and dislike about your products and services.

This information can be used to improve your products, services, and overall customer experience. Additionally, customer reviews can also help identify common issues or concerns that customers may have, allowing you to address them proactively.

4. Improves SEO

Customer reviews and ratings can also improve your eCommerce store’s search engine optimization (SEO). Search engines like Google prioritize websites with fresh and relevant content, including customer reviews.

When customers leave reviews on your eCommerce store, it creates new and relevant content that can help improve your website’s search engine rankings. Additionally, positive reviews and ratings can also improve your website’s click-through rate (CTR), which is a key factor in SEO.

5. Encourages Repeat Business

Customer reviews and ratings can also encourage repeat business. When customers have a positive experience with your eCommerce store, they are more likely to return and make additional purchases.

Additionally, when they see that other customers have had positive experiences as well, it reinforces their decision to continue doing business with your eCommerce store.

6. Identifies Advocates

Customer reviews and ratings can also help identify brand advocates. These are customers who are not only satisfied with your products and services, but also actively promote your brand to others.

Identifying these brand advocates can be incredibly valuable for eCommerce businesses, as they can help spread positive word-of-mouth and increase brand awareness.


Customer reviews and ratings have a significant impact on eCommerce sales. They build trust, increase sales, provide valuable feedback, improve SEO, encourage repeat business, and identify brand advocates.

It’s crucial for eCommerce businesses to encourage customers to leave reviews and ratings, as they can significantly impact the success of your eCommerce store.

Additionally, eCommerce businesses should also respond to customer reviews, both positive and negative, as it shows that they value their customers’ feedback and are committed to providing an excellent customer experience.

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