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How to Optimize Your eCommerce Website For Local SEO?


As an online business owner, everyone strives for ranking their enterprise globally as it guarantees more and more customers and a brand reputation. However, it becomes equally important to rank businesses locally which ensures a higher ranking in the local area search results. For eCommerce businesses, optimizing for local SEO can be an effective way to drive more traffic to your website and increase sales.

In this article, we’ll explore how to optimize your eCommerce website for local SEO and attract more local customers.

1. Optimize Your Website for Local Keywords

To rank higher in local search results, it’s essential to optimize your website for local keywords. This includes adding location-based keywords to your website’s content, meta tags, and URLs.

For example, if you sell shoes in Jaipur, include keywords like “Jaipur shoes” or “shoe stores in Jaipur” on your website. Additionally, consider creating location-based landing pages for each of your physical store locations.

2. Optimize Your Google My Business Listing

Google My Business is a free tool that allows businesses to manage their online presence across Google’s search engine and maps. Claiming and optimizing your Google My Business listing can help improve your local SEO by providing accurate information about your business, such as your address, phone number, and business hours. Additionally, you can post updates and photos to your listing to engage with potential customers.

3. Build Local Backlinks

Backlinks are links from other websites to your website. Building local backlinks can help improve your local SEO by signalling to search engines that your website is a reputable source of information for a specific location.

To build local backlinks, consider partnering with other local businesses, sponsoring local events, or participating in local business directories.

4. Mobile Optimization

With more and more people using their mobile devices to search for local businesses, it’s essential to optimize your website for mobile. This includes using responsive design to ensure your website looks great on all devices, including smartphones and tablets. Additionally, optimize your website’s loading speed, as slow-loading websites can negatively impact your local SEO.

5. Use Local Schema Markup

Schema markup is a type of code that helps search engines understand the content of your website. Using local schema markup can help improve your local SEO by providing search engines with additional information about your business, such as your address, phone number, and business hours. This information can appear in search results and help potential customers find your business more efficiently.

6. Leverage Local Reviews

Positive customer reviews can help improve your local SEO by signalling to search engines that your business is reputable and trustworthy. Encourage customers to leave reviews on your Google My Business listing or other review websites which further authenticate your business.

7. Optimize Social Media Profiles

Social media profiles can also impact your local SEO. Make sure your social media profiles, such as Facebook, Twitter, and Instagram, are complete and accurate. Use location-based keywords in your profiles and include a link to your website. Additionally, engage with your followers on social media to build relationships and drive more traffic to your website.


Optimizing your eCommerce website for local SEO can be a powerful way to attract more local customers and increase sales. By optimizing your website for local keywords, claiming, and optimizing your Google My Business listing, building local backlinks, optimizing for mobile, using local schema markup, leveraging local reviews, and optimizing your social media profiles, you can improve your local SEO and rank higher in local search results. With these strategies in place, eCommerce businesses can succeed in today’s competitive local market.

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