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How to market eCommerce websites on a low budget?

How to market eCommerce websites on a low budget?

The moment you got your eCommerce website, you started competing with the big giants to startups of your industry. It’s true. Right? You have also gone through numerous processes in order to make an eCommerce website from scratch or contacted eCommfy to do things for you.

However, in order to make your eCommerce website work as a money-making machine, you need to find ways to get things done and done right.

With thousands of dissimilar brands available online, fighting to get space on your customer’s screen, the only way to success is through marketing. However, when it comes to marketing, not everyone is in the same boat.

For someone, it is just a small amount, but for someone else, it is a huge expense that can force to cut down on other aspects. If you are someone in the second category, this article is for you. 

We present you some tried and tested marketing strategies that are cost-effective but can provide astronomical growth if used in the right way.


Show extra care to your social media platforms.

You must have used them for yourself, but now, it’s time to use them for your business. Probably, one of the most inexpensive ways to multiply the reach of your business is by using social media platforms, such as Facebook, Instagram, Twitter, Pinterest and more.

By creating and sharing engaging content like high-quality images and videos on these platforms, your eCommerce businesses can connect with potential customers organically.  Increase your posting frequency as per insights, enhance sharing, and communicate with your customers to get the best out of social media. It would be great if you are available on platforms that are specifically meant for your business so that you can channel your energy in the right direction.


Be present in their inboxes.

Email marketing is a powerful tool for eCommerce businesses. By collecting extensive email addresses from potential customers and customers, your business can update everyone through emails about your products and services.

Email marketing campaigns can be automated, making it easy to send regular newsletters or special offers to your subscribers. To make email marketing effective, create engaging subject lines and content to segment email lists based on customers’ interests or purchasing history.

Keep your customers informed about new products, promotions, and other news by sending a regular email cadence.


Content is the king

Take out the content writer in you or hire one that understands and explains your business like one else. It’s proven that to sell better, you need to focus on building trust in the eyes of your customer.

Provide your customers with valuable content, such as blog posts, videos, or infographics, designed to educate or entertain potential customers. Creating useful or interesting content is also a fantastic way to bring traffic to your website if coupled with smart SEO practices.


Leverage Influencer marketing

Influencer marketing involves partnering with social media influencers, bloggers, or other online personalities to promote your products or services. By working with influencers having a large following in your target market, eCommerce businesses can reach an audience and build trust with potential customers.

Although, Influencer marketing can be a high expenditure if working with a celebrity, by targeting micro-influencers and having smaller followings but more engaged followers, you can reach the same effect without breaking the bank.


Referral marketing

Referral marketing incentivises existing customers to refer their friends and family to your eCommerce business.

This can be done through a referral program that rewards customers with discounts, free products, or other incentives for referring new companies. Referral marketing can be highly effective, as people are more likely to trust recommendations from people they know.


Get smart with Search engine optimization (SEO)

SEO involves optimising your website and content to rank higher in search engine results pages. By targeting specific keywords related to your products or services, eCommerce businesses can attract potential customers who are actively searching for what they have to offer.

SEO is a long-term strategy, but by creating high-quality content, optimizing website structure and speed, and following best practices, businesses can improve their search engine rankings and drive traffic to their website.


Focus on community building

Creating a community around your eCommerce business can help to build a loyal customer base and generate word-of-mouth marketing.

By encouraging customers to share their experiences, leaving reviews, or engaging with other customers, eCommerce businesses can foster a sense of community and trust. This can be done through social media groups, online forums, or in-person events.


Its a wrap

A variety of low-cost marketing strategies for startups were discussed in this article to help them reach their target markets and thus meet their short-term and long-term goals.

You probably need to think a lot in order to select the best low-cost marketing strategies you can use for your eCommerce website.

In order to play smart, try testing every strategy to know what works for you and then give your all.

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