Having a clear vision of your business allows you to understand your brand and what makes it different from others. It also lets you select the trend that resonates or fits well with your brand or the message you want to communicate to your target audience.
Use your business logic to analyze what value your brand can earn by following the trend. Every business has a different voice to communicate with its audience. If a new trend that is creating a buzz on social media isn’t vibing at all with your brand, simply skip it.
Instagram allows you to be funny, LinkedIn wants you to be professional, and Twitter needs you to be short and specific. Every platform has a different section audience and therefore, select the trend as per the intended platform and capitalize accordingly.
You know what makes the big brands the best in their industry – they listen to their people and mold themselves as per their expectations. Take feedback from your customers and how they feel about your brand and use their suggestions to brand your business accordingly.
Not every trend provides you with the most compelling outcome per your expectations, but that does not mean you should stop trying and experimenting with what’s happening now in the industry. At the end of the day, being consistent with your approach works better in the long run to create a path for your customers.
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